Growth Strategy
Articles, analysis, and creative work exploring growth strategy on Mohammad Jazim’s website.
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I Built a Creator Campaign Control Plane: From Creator CSV to Recommendations, Economics, Outreach, and Campaign Briefs
A build case study of an AI-assisted creator campaign tool that evaluates datasets, campaign economics, candidate rankings, outreach, and briefs.
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The Prompt That’s Killing the Marketing Department: How AI Is Reshaping Go-to-Market Strategy
Marketing, as we know it, is transforming at breakneck speed. And it’s not just creative teams adapting to new channels or consumers demanding snappy content. It’s the quiet revolution…
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Why a Plan Is NOT a Strategy: Understanding the Difference
In the world of product management, business, and leadership, the words “plan” and “strategy” are often used interchangeably. However, there’s a significant distinction between the two concepts. Recognizing the…
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Grow Your Business with AI: The Top Tools You Need in 2024
In today’s fast-paced business world, staying ahead means adopting tools that can amplify productivity, streamline operations, and unlock new growth opportunities. AI is no longer just a buzzword—it’s an…
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AR and VR, New age boom
The augmented reality (AR) and virtual reality (VR) industries are experiencing significant growth and innovation. Both technologies have the potential to transform a wide range of industries, including entertainment,…
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AdvertTech & Growth Budgets
Ad tech, or advertising technology, is a rapidly growing industry that uses technology to improve and automate the buying and selling of digital ads or ads space. Ad tech…
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What is Product Marketing in 2021?
What is product marketing?We’ve seen others define Product Marketing “it’s the process of bringing a product to market”, while Drift breaks it into two separate roles: “How” and “Where”.…
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In-app Messaging, a new door?
With the notion that it’s more efficient to retain an existing customer than to acquire a new one looming, many companies are looking inward to focus on their current…
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Healthcare AI · Agentic AI · AI Engineering · Product Strategy